Press releases have always been an effective tool for announcing the opening of a new business, introduction of a new product, or launching of a promotional offer. Paradigms have shifted though and enterprises now issue press releases on the internet instead of the usual route which was through print media.
With this shift came new challenges. No longer was brilliant writing the sole requirement. Now, that the internet has become an integral part of a consumer’s buying process, press releases have to be infused with search engine optimisation measures. Otherwise, it won’t be found by its intended audience.
Benefit from online press releases
A carefully search engine optimised press release can help…
- Facilitate increase in organic traffic to your website.
- Reinforce brand recall.
- Enhance the credibility of your business.
- Improve a website’s search engine rankings.
- Generate buzz on social media platforms like Facebook and Twitter.
How IA SEO can help
An accomplished SEO company, we at IA SEO recognise that press release is a crucial element of an effective online campaign. We have drawn up sample press releases for every possible announcement type you may have need for to help you generate your own pieces with ease.
Contact us and get your business off the ground now
Need help in drawing up a carefully search engine optimised press release? Partner with IA SEO and we will be more than ready to aid you in this endeavour.
