What is corporate identity?

Establish a solid corporate identity with the help of IA SEO, a long established SEO company, and your enterprise will be head and shoulders above the competition.

Getting your brand distinguished from its competitors may not only be a costly endeavour, it may take years to accomplish as well. But you can facilitate this if your brand has a solid recall, one which you can achieve by establishing a relevant, unique and recognisable corporate identity.

What is corporate identity?

Corporate identity would be the visual elements that make up a part of your enterprise’s brand. There are a handful of visual devices which you can utilise to exhibit your corporate identity:

  • Logo – Perhaps the most essential, the logo should be a symbol that best represents your entire brand.
  • Marketing collateral – Traditionally, these are brochures and flyers. But in this day and age when consumers now heavily utilise the Internet during their buying process, then online marketing efforts such as websites, blogs, online videos, and podcasts that have been developed with search engine optimisation in mind, may be considered as marketing collateral as well.
  • Products and packaging – These are the business’ products and/or services as well as the packaging they are to be marketed in.
  • Actions and messages – May include direct actions such as interaction with clients via emails. Indirect messages that put across the core values of the business may be categorised in here as well. For instance, if you’re marketing your service as a sports coach, then participating in highly publicised sporting events further establishes your credibility as an expert in your field.
  • Other visual representations – Signage, employee uniform, giveaway items that bear the brand’s logo, or business cards and letterheads are examples.

Why establish corporate identity?

  • Establishing one is essential as it is what will make a brand recognisable.
  • It will boost an enterprise’s credibility.
  • It will facilitate visibility and will consequently make the product or service more accessible.
  • It will help differentiate your business from the competition.
  • It will assist in attracting new customers as well as encourage retention of existing clientele.

How IA SEO can help

Our team is comprised of marketing specialists and creative visual communication experts. As a committed SEO company, we won’t stop until we design a corporate identity that best represents your enterprise’s dynamism and values.

Written by

IA SEO is Subsidiary of Internet Assist limited, we have over 17 years of search engine optimisation, web design, marketing and corporate design experience with a varied client base. We specialise in HTML, PHP, flash, e-commerce, content managed websites and customised systems that streamline your business process. We have developed our own SEO reporting systems and software to ensure that everything we do is optimised for your benefit.

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