What is keyword research?

IA SEO is a leading SEO company operating from offices in London and Essex. We have long been assisting various businesses reach a wider audience with our dynamic and up-to-date web marketing campaigns.

Garnering organic search results through efficient search engine optimisation is a challenging task. With constantly shifting codes, you need to ensure your website is configured in such a way that search engines get to find and index it.

Luckily, you can always make use of clever methods to get noticed by search engines and consequently by your targeted audience as well. One of these is keyword research, or employing words or phrases that Internet users frequently search for when looking for something online. When you have these carefully integrated, you can certainly count on quality visitors flooding your website.

What is keyword research?

Keyword research is exactly as its name implies. It’s perusing the databases of major search engines such as Google to find the most relevant keywords related to your enterprise. Keyword research is the basis of an efficient Internet marketing campaign. Without it, one cannot implement the appropriate search engine optimisation techniques.

Why avail of keyword research services?

It’s true that there are keyword tools that abound. However, these are unsophisticated programs that yield incomplete results. When you go for a professional keyword research service, you’ll benefit from:

  • Customised solutions – Every business owner will have varying keyword research requirements. For instance, a three-page website will have considerably lesser keyword research needs than a full-blown website with over 20 pages. When you avail of IA SEO’s services, we’ll take into account your particular requirements and from there draw up the solutions that we think is best for your needs.
  • Comprehensive results – The right keyword is one that’s relevant and frequently searched for yet doesn’t have too much competition. When you utilise free keyword research tools that abound on the web, these won’t yield useful statistics such as number of websites already using the keyword as well as projected click-through estimates.
  • Complementary services – A complete SEO strategy doesn’t stop at keyword research. In fact, it’s just the start of it. There’s campaign maintenance to ensure which should comprise of thorough and continued analysis of key performance indicators. With a professional service, you can avail of such additional service to help you gain actionable insight into your web marketing efforts.

Partner with us

IA SEO has been at the forefront of online marketing campaigns and have successfully assisted small and big businesses maximise the potential of the web. Choose us and we will deliver nothing less than an exhaustive keyword research to help your enterprise gain the crucial exposure it needs online.

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